What are two main benefits of utilizing the Insights page? (Choose two.)
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Correct answer: Insights can be used to understand emerging search trends and new converting audiences., Insights can be used to discover and diagnose issues around performance..
Why this is the answer
The Insights page provides valuable data to help advertisers understand market dynamics and campaign performance. It identifies emerging search trends and new converting audiences, allowing for strategic adjustments to targeting and messaging. Additionally, it helps diagnose performance issues by highlighting changes in key metrics and offering actionable recommendations, ensuring campaigns remain optimized and efficient. Understanding competitors' weekly spend is not a feature of the Insights page. While insights can inform optimization, the page itself doesn't directly optimize Search campaigns; rather, it provides the data needed for manual or automated optimization efforts.
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