You're running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like 'Video played to', what measurement solution would you use?

You'd use Brand Lift.

You'd use unique reach and frequency.

You'd use viewability with Active View.

You'd use Reach Planner.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to’, what measurement solution would you use?


Explanation: When running a Google video campaign with an awareness goal and seeking to measure metrics such as how many times people were served the ads and how many times they were served across devices and formats, the appropriate measurement solution to use is **unique reach and frequency**. Unique reach and frequency metrics provide insights into the unique number of individuals who were exposed to the ad and the frequency with which they were served the ad across various devices and formats. This allows advertisers to understand the extent of their campaign's reach and how effectively it is managing ad frequency to avoid overexposure. By leveraging unique reach and frequency metrics, advertisers can gain valuable insights into the campaign's performance in terms of audience reach and exposure, enabling them to optimize their targeting and ad delivery strategies for maximum effectiveness. While Brand Lift focuses on measuring the impact of the ad on brand perception and awareness, viewability with Active View assesses whether the ad was viewable on the screen, and Reach Planner forecasts the potential reach of the campaign, none of these solutions specifically address the need to measure how many times people were served the ads and how many times they were served across devices and formats. Therefore, unique reach and frequency metrics are the most suitable measurement solution for evaluating these aspects of a Google video campaign with an awareness goal, especially when fundamental video metrics like 'Video played to' have already been taken into account.
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