To make sure that people think about your brand in decision-making moments, what marketing objective should you use for your Google video campaign?

Action

Perspective

Awareness

Consideration


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To make sure that people think about your brand in decision-making moments, what marketing objective should you use for your Google video campaign?


Explanation: To ensure that people consider your brand in decision-making moments, the most suitable marketing objective to use for your Google video campaign is **consideration**. Consideration objectives focus on encouraging potential customers to engage with your brand and contemplate its offerings. In decision-making moments, consumers are actively evaluating their options and considering which brand or product aligns best with their needs. By setting the campaign objective to consideration, you're aiming to influence this stage of the consumer journey, ensuring that your brand is top-of-mind when individuals are making their decisions. Awareness objectives, on the other hand, are more geared towards introducing your brand to a wider audience and building recognition. While awareness is crucial, consideration objectives are more directly aligned with influencing consumer decision-making, making them the ideal choice when the goal is to ensure that people think about your brand in decision-making moments. Therefore, selecting consideration as the marketing objective for your Google video campaign is the correct strategy for effectively influencing consumer decisions and increasing brand consideration.
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