When planning a Google video campaign with a consideration goal, what should your bidding solution optimise towards?

Views

Clicks

Impressions

Actions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When planning a Google video campaign with a consideration goal, what should your bidding solution optimise towards?


Explanation: When planning a Google video campaign with a consideration goal, the optimal bidding solution should optimize towards **views**. Views are crucial metrics for campaigns focused on consideration because they indicate that users are not only seeing the video but also engaging with it by watching it. In a consideration-focused campaign, the goal is to capture the audience's attention and encourage them to learn more about the product or service being promoted. By optimizing towards views, the bidding solution prioritizes delivering the ad to users who are more likely to watch it, increasing the chances of them considering the brand or product. While clicks, impressions, and actions are important metrics in their own right, views are specifically tailored to align with the objective of fostering consideration by measuring user engagement with the video content. Therefore, selecting views as the bidding optimization goal is the most appropriate strategy for achieving the consideration goal in a Google video campaign.
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