When planning a Google video campaign with a consideration goal, what should your bidding solution optimise towards?

For a Google video campaign with a consideration goal, the bidding solution should optimize towards Views. Consideration campaigns aim to encourage users to think about your brand or product, and getting users to watch your video content is a primary indicator of engagement and interest at this stage. While Clicks are important for driving traffic, they are typically a better optimization target for campaigns focused on conversion or direct response, not initial consideration. Impressions simply measure how many times your ad was shown, not whether it was watched or engaged with, making it less effective for a consideration goal. Actions (like website visits or sign-ups) are conversion-focused and are usually the goal of lower-funnel campaigns, not the initial consideration phase.