Why are traditional methods of tracking becoming less reliable?

Increasing privacy regulations and technological changes will limit using user data for measurement.

Conversion window times have slowly increased over time, sometimes as long as 60 days.

Users are less likely to use their digital devices due to the rise of ad blockers.

Browsers such as Safari are increasing the ability for advertisers to use third-party cookies to track conversions.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Why are traditional methods of tracking becoming less reliable?


Explanation: The selected answer is correct because increasing privacy regulations, such as GDPR and CCPA, along with technological changes like Apple's App Tracking Transparency (ATT), limit how user data can be collected and used for tracking. These changes restrict the ability of advertisers to rely on traditional tracking methods, such as third-party cookies, making it more challenging to measure user behavior and conversions accurately. This shift is driving the industry toward privacy-conscious measurement techniques and solutions.
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