How does conversion modeling benefit a client's business?

Deprioritizes users who have a lower reported performance to ensure the campaign is optimized to strong performance.

Helps clients learn from the models by reverse-engineering algorithms and building their own models.

Helps marketers identify people who are similar to their converters, so they can reach the entire interest group.

Ensures the client's measurement remains privacy-safe, while fueling more efficient campaign optimization and bidding.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How does conversion modeling benefit a client’s business?


Explanation: The selected answer is correct because conversion modeling enables advertisers to optimize campaigns and bidding strategies without compromising user privacy. By using aggregated and anonymized data, it ensures that client measurement practices align with privacy regulations while still providing valuable insights into campaign performance. This approach allows for more efficient targeting and optimization without relying on individual user tracking, thus maintaining privacy safety.

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