Which of the following is an effective way to broaden your advertising strategy in a privacy-safe way?

Advertising to users on Display and YouTube randomly searching for keywords

Advertising to users similar to your current high-LTV customers

Advertising to users who are in market for your competitors' products

Advertising to users created manually based on marketing strategy segmentation


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of the following is an effective way to broaden your advertising strategy in a privacy-safe way?


Explanation: The selected answer is correct because advertising to users similar to your current high-LTV (lifetime value) customers is an effective way to broaden your advertising strategy in a privacy-safe manner. By using privacy-preserving tools such as machine learning and aggregated data, marketers can target lookalike audiences who share characteristics with their best customers, without violating user privacy. This approach leverages behavioral insights while respecting privacy regulations, ensuring compliance with privacy standards and increasing the potential for effective, targeted advertising.

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