What are two key benefits of machine learning in light of the changing privacy landscape?

Help marketers to create 1:1 consumer insights profiles to increase consumer engagement

Help marketers reach qualified audiences, even when some signals are limited

Help marketers collect first-party data resources used for their marketing initiatives

Help marketers understand performance when the path between ad interactions and conversions isn’t visible


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What are two key benefits of machine learning in light of the changing privacy landscape?


Explanation: The selected answers are correct because machine learning enables marketers to reach qualified audiences even when certain signals are limited, due to privacy restrictions. It also helps marketers understand performance in scenarios where the direct path between ad interactions and conversions is obscured, such as in the absence of third-party tracking data. Machine learning can analyze aggregated data and identify patterns, allowing for effective campaign optimization and insights, even with reduced visibility into individual user behaviors, which is essential in the evolving privacy landscape.

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