If a client is looking to optimize for higher-value conversions, where should they start?

By assigning equal values to every conversion that they see on their site

By relying on Google's machine learning to make predictions

By setting a Max CPC limit on the strategy to ensure the cost of the campaign is under control

By using readily available values, or even static or proxy values, such as average order value


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If a client is looking to optimize for higher-value conversions, where should they start?


Explanation: The selected answer is correct because using readily available values, such as average order value, or even static or proxy values, helps clients optimize for higher-value conversions. These values provide a practical starting point for campaign optimization, allowing marketers to focus on conversions that are more likely to bring higher returns. By using these values, clients can better align their strategies with business objectives, even in the absence of more complex, real-time data, and allow machine learning models to make more informed predictions for higher-value conversions.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

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