If a client is looking to optimize for higher-value conversions,where should they start?

The selected answer is correct because using readily available values,such as average order value,or even static or proxy values,helps clients optimize for higher-value conversions.These values provide a practical starting point for campaign optimization, allowing marketers to focus on conversions that are more likely to bring higher returns.By using these values,clients can better align their strategies with business objectives,even in the absence of more complex,real-timedata,and allow machine learning models to make more informed predictions for higher-value conversions.