Why would someone use Google Analytics for Firebase instead of Google Analytics 4, considering that the same SDK powers both experiences?

Unlike Google Analytics 4, Google Analytics for Firebase is compliant with privacy regulations specific to app developers, making it a more useful platform in some cases.

Marketers working with clients whose consumers are heavy users of Android devices might prefer using Google Analytics for Firebase.

Even if the same SDK powers both experiences, analysts prefer to use Google Analytics for Firebase due to its reporting tools and better UI.

App developers would use Google Analytics for Firebase because it's app-focused and it streamlines the deep-linking process.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Why would someone use Google Analytics for Firebase instead of Google Analytics 4, considering that the same SDK powers both experiences?


Explanation: The selected answer is correct because Google Analytics for Firebase is specifically designed for app developers, providing features that are tailored to mobile applications, such as streamlined deep-linking processes. This makes it a more suitable choice for app-focused use cases, as it offers better integration with Firebase tools and supports mobile-specific tracking needs, unlike Google Analytics 4, which is more general and geared toward broader web and app tracking. This focus on app-centric features helps developers better manage and optimize their app performance.
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