When an advertiser adds one of their users to the advertiser's Customer Match list, what happens to the user data?

The user's data is made publicly available to all marketers.

User data is added to additional Google products automatically.

The user's data is kept confidential and secure.

User data is shared with multiple publishers and platforms.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When an advertiser adds one of their users to the advertiser’s Customer Match list, what happens to the user data?


Explanation: The selected answer is correct because when an advertiser adds a user to their Customer Match list, the user's data is kept confidential and secure. Google ensures that any customer data uploaded for use in Customer Match is handled with strict privacy and security protocols. The data is not shared publicly or with other marketers, and it remains accessible only to the advertiser who uploaded it, allowing them to target ads to that specific user group while maintaining privacy compliance.
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