Why is optimized targeting a good fit for a cookieless world?

Because it allows the use of third-party cookies without informing the users, while using machine learning algorithms that ensure user privacy.

Because it relies on using first-party data, Google audiences, and machine learning instead of third-party data.

Because it optimizes Display and Video campaigns to reach users who frequently accept to be tracked through cookies across sites.

Because it was designed to be implemented with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Why is optimized targeting a good fit for a cookieless world?


Explanation: The selected answer is correct because optimized targeting relies on first-party data, Google audiences, and machine learning, rather than third-party data. This approach ensures that user privacy is maintained while still allowing advertisers to optimize their campaigns effectively in a cookieless environment. By focusing on data directly collected from users (e.g., website interactions, customer lists), along with Google's privacy-focused tools, optimized targeting aligns with privacy regulations and offers a solution for effective advertising without depending on third-party cookies.
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