GeneralPrivacy for Agencies and Partners Certification·EN·Updated 11 Jul 2026
Why is optimized targeting a good fit for a cookieless world?
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Correct answer: Because it relies on using first-party data, Google audiences, and machine learning instead of third-party data..
Why this is the answer
Optimized targeting is designed to find additional converting users by using available campaign signals instead of relying on third-party data. It can build from first-party data , Google audience signals, keywords, and landing page inputs. Google AI then identifies new users likely to convert beyond manually selected audience segments. This makes the approach more durable as third-party cookie availability declines.