Why can Smart Bidding continue to be effective after the deprecation of third-party cookies?

Smart Bidding will remain durable because clients will rely on third-party media platforms for bidding.

Smart Bidding will continue to be a durable solution given its reliance on the UID 2.0 solution.

Smart Bidding will continue to be a durable solution given its reliance on first-party cookies.

Smart Bidding will remain durable since it's fueled by combining clients’ conversion data with Google’s machine learning.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Why can Smart Bidding continue to be effective after the deprecation of third-party cookies?


Explanation: The selected answer is correct because Smart Bidding remains durable by leveraging clients' conversion data combined with Google's machine learning. This allows Smart Bidding to optimize bids based on available first-party data, user behavior, and machine learning algorithms, rather than relying on third-party cookies. By focusing on conversion data and predictive modeling, Smart Bidding can continue to function effectively even after the deprecation of third-party cookies, ensuring that campaigns are optimized for performance while adhering to privacy standards.
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