Your client would like to improve their marketing strategy with privacy-centric solutions. Which two steps should they take to begin the process?

Speak to Google's privacy specialist to get customized recommendations for their business.

Set aside a budget to explore privacy-centric solutions to ensure it becomes a priority.

Craft strategies using the Build, Measure, Activate Framework and its privacy-centric solutions.

Take a wait-and-see approach before they make any privacy-centric plans.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client would like to improve their marketing strategy with privacy-centric solutions. Which two steps should they take to begin the process?


Explanation: The selected answers are correct because setting aside a budget to explore privacy-centric solutions ensures that the client prioritizes these efforts, allocating the necessary resources to implement privacy-focused strategies. Additionally, crafting strategies using the Build, Measure, Activate Framework helps structure their approach to marketing in a way that incorporates privacy at every stage. This framework encourages the development of privacy-compliant strategies that are measurable and actionable, ensuring that privacy remains integral to their marketing plans as they move forward.
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