How does optimized targeting find new,high-performing audiences?

Optimized targeting enhances campaign performance by leveraging your existing audience signals and first-party data (like customer lists) to identify new, high-performing users who are likely to convert. It expands beyond your manually selected targeting, using machine learning to find broader audiences with similar characteristics and behaviors to your established successful segments, all while respecting user privacy. Incorrect options: Collecting data from landing pages for keyword quality score is related to Search campaigns, not the core function of optimized targeting for audience expansion. Changing geo and language settings is a manual targeting adjustment, not the automated, machine-learning-driven expansion offered by optimized targeting. Customer Match audiences are specific lists you upload; optimized targeting uses these as inputs but doesn't directly use Customer Match audiences from other accounts.