What are two ways that Performance Planner can help you plan budgets? (Choose two.)
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Correct answer: Model the impact of different budgets to gain insights on how they might affect performance., Determine the size of the opportunity for increased sales across upcoming seasonal periods..
Why this is the answer
Performance Planner is a forecasting tool that helps advertisers plan their Google Ads spend and understand how changes to campaigns might affect key metrics. It allows users to "Model the impact of different budgets to gain insights on how they might affect performance" by simulating various budget scenarios and predicting their potential impact on conversions and conversion value. Additionally, it helps "Determine the size of the opportunity for increased sales across upcoming seasonal periods" by identifying potential uplift in conversions during peak times, enabling advertisers to allocate budgets strategically. The other options are incorrect because Performance Planner does not focus on billing methods or assessing past spending per keyword; its primary function is future budget planning and performance forecasting.
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