Which insights do advertisers typically use to discover consumer interest and category growth trends?

Asset audience insights

Search trends and demand forecasts

Diagnostic insights

Search terms report


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The correct answer is **Search trends and demand forecasts**. Advertisers typically use search trends and demand forecasts to discover consumer interest and category growth trends. By analyzing search trends, advertisers can gain valuable insights into the evolving preferences, behaviors, and needs of consumers. They can identify popular search queries, emerging trends, seasonal fluctuations, and shifts in demand for specific products or services within their industry. Moreover, demand forecasts provide advertisers with predictive analytics that anticipate future consumer demand based on historical data, market trends, and external factors. These insights empower advertisers to make informed decisions regarding their marketing strategies, content creation, product development, inventory management, and resource allocation to capitalize on emerging opportunities, stay ahead of competitors, and meet the evolving needs of their target audience effectively. Thus, leveraging search trends and demand forecasts enables advertisers to stay proactive, agile, and responsive in adapting to changing market dynamics and driving business growth.
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