How does Smart Bidding drive performance in a privacy-safe way?

It allows clients to reach new consumers using auto-generated Similar Audience lists that they can export to third-party exchanges.

It uses a client’s account conversion data along with billions of signal combinations to set precise bids in each auction.

It delivers maximum performance against a client's goals by filling in any gaps in measurement with third-party cookies and pixels.

It improves the reach of Display, Video, YouTube, and Gmail campaigns so clients can tap new audience lists across channels.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How does Smart Bidding drive performance in a privacy-safe way?


Explanation: The selected answer is correct because Smart Bidding uses a client’s account conversion data, along with billions of signal combinations, to set precise bids in each auction. This approach leverages machine learning to analyze and optimize for conversion performance, ensuring that bids are adjusted in real-time based on the available data, while adhering to privacy standards. By focusing on first-party data and sophisticated algorithms, Smart Bidding remains effective in a privacy-safe environment, optimizing campaign performance without relying on third-party cookies or other potentially privacy-violating tracking methods.
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