A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test could you recommend?

Use heavy-up treatment group to increase the budget of the new media strategy while the control group remains the same.

Use Go-dark with the budget of the new media strategy treatment group while the control group remains the same.

Use Holdback treatment group to test the new media strategy while the control group remains the same.

Use 5% Treatment to test gradual budget increments in the new media strategy while the control group remains the same.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test could you recommend?


Explanation: The selected answer is correct because using a Holdback treatment group allows for testing the new privacy-centric media strategy while keeping the control group unchanged. In this approach, the treatment group is exposed to the new strategy, while the control group continues with the existing approach. By comparing the results of both groups, the client can assess the effectiveness of the new strategy in a controlled environment, ensuring that any observed differences in performance are attributable to the media strategy itself, rather than other variables.

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