Which of the following explains a heavy-up geo-experiment strategy?

The treatment group budget is increased while the budget of the control group remains the same.

The treatment group budget remains the same while the budget of the control group is suppressed.

The treatment group budget is suppressed while the budget of the control group remains the same.

The treatment group budget remains the same while the budget of the control group is increased.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of the following explains a heavy-up geo-experiment strategy?


Explanation: The selected answer is correct because, in a heavy-up geo-experiment strategy, the treatment group budget is increased while the budget of the control group remains the same. This strategy aims to amplify the reach and impact of the treatment group to test the effectiveness of a new strategy or intervention while maintaining the control group as a baseline. By keeping the control group budget constant, the experiment can isolate the impact of the treatment group’s increased budget, providing clearer insights into the effects of the strategy being tested.

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