What's one way that an eCommerce client can use Smart Bidding?

The client should use business data such as profit margin to optimize to profit vs. revenue.

The client should disregard any first-person data and let machine learning do the heavy lifting.

The client should focus on lead-generating strategies to drive a maximum number of conversions.

The client should start with manual bidding first, so Smart Bidding has more data to build on.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s one way that an eCommerce client can use Smart Bidding?


Explanation: The selected answer is correct because an eCommerce client can use business data, such as profit margin, to optimize for profit rather than just revenue with Smart Bidding. By incorporating business-specific data into Smart Bidding, the system can focus on maximizing profit, ensuring that campaigns are optimized for higher returns on investment rather than simply increasing the volume of sales. This allows the client to align bidding strategies with their financial goals, resulting in more efficient and profitable campaign outcomes.
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