What's one way that an eCommerce client can use Smart Bidding?
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Correct answer: The client should use business data such as profit margin to optimize to profit vs. revenue..
Why this is the answer
Smart Bidding can use conversion values to optimize toward higher-value business outcomes. For eCommerce, value signals can reflect margin differences across products instead of treating every sale equally. Value-based bidding helps prioritize conversions that contribute more meaningful business value. This approach aligns bidding with profitability when conversion tracking is configured with the right value inputs.
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