Your client isn't convinced that third-party cookies will be deprecated. What should you say to convince your client otherwise?

Third-party cookies will be staying; but to get ahead, clients should be innovative and look toward first-party data development.

First-party data is equally as cost-efficient and simple to implement as cookie-based advertising.

Chrome is committed to withdrawing support for third-party cookies, and most browsers already restrict and block them.

Data has shown that third-party cookies are no longer effective in capturing real user data.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client isn’t convinced that third-party cookies will be deprecated. What should you say to convince your client otherwise?


Explanation: The selected answer is correct because Chrome is committed to withdrawing support for third-party cookies, and most browsers already restrict or block them. This shift is part of a broader industry trend towards enhancing user privacy and complying with privacy regulations. As major browsers like Chrome plan to phase out third-party cookies, advertisers need to adapt by exploring alternative privacy-first solutions, such as using first-party data, to ensure continued effectiveness in targeting and measurement.

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This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

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