Your client is looking for a way to compensate for conversion data loss. What's a short-term solution that can solve your customer's attribution problem?

The Google Analytics 4 attribution reporting surfaces touchpoints that contribute before the final conversion interaction. The Key event attribution paths report shows which channels initiate, assist, and close key events. This helps identify under-credited channels when observable conversion paths are incomplete. Adjusting attribution interpretation with these insights provides a short-term way to address gaps in conversion credit.