What's the key benefit of implementing Consent Mode?

It allows publishers to offer more audience segments based on users' consent.

It creates an automated integration between the advertiser's website and Google Analytics 4.

It provides the option to adjust how the Google tag behaves based on the user's cookie consent choices.

It makes it mandatory for users to accept third-party cookies tracking.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The selected answer is correct because Consent Mode provides the option to adjust how the Google tag behaves based on the user's cookie consent choices. This means that when users opt out of cookie tracking, Google tags can be configured to collect only necessary data, ensuring compliance with privacy regulations like GDPR and CCPA. This approach allows advertisers to still gather valuable insights while respecting user consent, maintaining privacy standards without disrupting the user experience or data collection.
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