Which strategy is recommended to encourage as many site visitors as possible to share their email?

Include an email collection pop-up feature to improve chances of email collection.

Prioritize more discounts through email, which increases the lifetime value (LTV).

Use a single sign-on (SSO) tool like Google or Facebook Connect, which can increase the email sharing rate by 20%-40%.

Adjust the landing page strategy and always place the email-sharing at the checkout page only.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The selected answer is correct because using a single sign-on (SSO) tool like Google or Facebook Connect can increase the email sharing rate by 20%-40%. This strategy simplifies the process for users by allowing them to sign up or log in using their existing Google or Facebook credentials, eliminating the need to manually enter their email address. As a result, it enhances the user experience and encourages more visitors to share their email, leading to higher conversion rates and a more efficient email collection process.

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