Your client isn't sure how Consent Mode can benefit their business and asks for your advice. Which feature of Consent Mode should you tell your client about?

It recovers conversion data at an individual user level.

It recovers impression-to-conversion journeys lost through user consent.

It adjusts the tags' behavior based on users' consent choices.

It allows customization based on the regulatory needs of your country.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The selected answer is correct because Consent Mode adjusts the tags' behavior based on users' consent choices. This means that when users opt out of consent for certain types of tracking, Google tags will modify their behavior accordingly, either collecting limited data or not collecting data at all. This functionality allows businesses to maintain compliance with privacy regulations while still gathering useful insights, such as aggregate data, from users who have given their consent, thereby respecting user privacy and ensuring a privacy-safe approach to measurement.
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