You're working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?

Start capturing device IDs to mitigate any signal loss from third-party cookies.

Change landing page strategy and move email sharing forward to get a higher percentage of emails.

Offer high discounts in exchange for consumers' emails to build up a first-party database.

Increase investments in third-party data offerings to complement their current first-party datasets.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?


Explanation: The selected answer is correct because changing the landing page strategy and moving email sharing forward can help capture a higher percentage of emails. By strategically positioning email capture earlier in the user journey, such as through prominent calls-to-action or forms on the landing page, businesses can collect more first-party data. This approach helps build a robust and durable first-party database, which is essential for personalized marketing and improving customer engagement, especially as reliance on third-party data decreases with the deprecation of cookies.

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This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

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