You're working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?
Start capturing device IDs to mitigate any signal loss from third-party cookies.
Change landing page strategy and move email sharing forward to get a higher percentage of emails.
Offer high discounts in exchange for consumers' emails to build up a first-party database.
Increase investments in third-party data offerings to complement their current first-party datasets.
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: You’re working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?
Explanation: The selected answer is correct because changing the landing page strategy and moving email sharing forward can help capture a higher percentage of emails. By strategically positioning email capture earlier in the user journey, such as through prominent calls-to-action or forms on the landing page, businesses can collect more first-party data. This approach helps build a robust and durable first-party database, which is essential for personalized marketing and improving customer engagement, especially as reliance on third-party data decreases with the deprecation of cookies.
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