You're working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?
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Correct answer: Change landing page strategy and move email sharing forward to get a higher percentage of emails..
Why this is the answer
A durable first-party data strategy depends on collecting consented information directly from customer interactions. Placing the email request earlier can increase the volume of authenticated, permissioned signals available for activation and measurement. Customer Match can use online and offline first-party data to reach and re-engage valuable customers. Enhanced conversions can improve measurement by using hashed first-party customer data from conversion activity.
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