Since 2017, the ads ecosystem has seen an increased need for machine learning due to which of the following reasons?

In recent years, data scientists began driving machine learning projects and efforts forward.

Marketers began using machine learning to find patterns to predict behavior and to quickly optimize.

Increasing user expectations, privacy regulation, and technology changes have impacted campaign measurability.

Chrome announced its intent to phase out first- and third-party cookies as soon as an alternative is available.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Since 2017, the ads ecosystem has seen an increased need for machine learning due to which of the following reasons?


Explanation: The selected answer is correct because increasing user expectations, privacy regulations, and technology changes have impacted campaign measurability. As users demand more privacy and control over their data, and with evolving privacy regulations like GDPR and CCPA, advertisers face challenges in tracking and measuring campaign performance in the same way as before. These changes have made it more difficult to rely on traditional methods of tracking and attribution, creating a greater need for machine learning to analyze aggregated data and optimize campaigns in a privacy-safe and effective manner.
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