Since 2017, the ads ecosystem has seen an increased need for machine learning due to which of the following reasons?
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Correct answer: Increasing user expectations, privacy regulation, and technology changes have impacted campaign measurability..
Why this is the answer
Changes in consent, identifiers, and browser behavior reduce the amount of directly observable conversion data. Google AI helps address gaps when deterministic signals are incomplete. Conversion modeling estimates conversions that cannot be directly observed without identifying individual users. Machine learning becomes more important because campaign performance must be optimized from partial signals instead of complete user-level paths.
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