If you want to unite all non-keyword related Google advertising into one automated cross-product, which campaign type will you use?

Smart Shopping Campaigns to drive eCommerce revenues at your target ROAS

Performance Max Campaigns to combine the best-in-class automation technologies across bidding, targeting, creatives, and attribution to help you drive growth in conversions and value

App Campaigns to drive consumers to download, take certain actions, or increase their usage of your app at your target cost per download/action or your target ROAS

Video Action Campaigns to drive more conversions from YouTube


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The selected answer is correct because Performance Max Campaigns combine the best-in-class automation technologies across bidding, targeting, creatives, and attribution to help drive growth in conversions and value. This campaign type unites various non-keyword related Google advertising products into one automated cross-product strategy, allowing advertisers to leverage machine learning to optimize performance across multiple channels, including Search, Display, YouTube, and more. Performance Max campaigns aim to maximize conversions and value with minimal manual intervention, making them ideal for driving growth in a privacy-forward, automated advertising environment.
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