If you want to unite all non-keyword related Google advertising into one automated cross-product,which campaign type will you use?
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Correct answer: Performance Max Campaigns to combine the best-in-class automation technologies across bidding,targeting,creatives,.
Why this is the answer
Performance Max campaigns are designed to unite all non-keyword related Google advertising into one automated, cross-product campaign. They leverage Google's automation technologies across bidding, targeting, creatives, and attribution to find converting customers across all Google channels (YouTube, Display, Search, Discover, Gmail, and Maps). This makes them ideal for advertisers looking to maximize performance across all Google Ads inventory with a single campaign. Smart Shopping Campaigns are more narrowly focused on e-commerce and driving revenue at a target Return On Ad Spend (ROAS), making them less suitable for uniting all non-keyword related advertising across various objectives and channels.
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