Your client has lots of repeat customers and would like your help reaching consumers who will drive the highest conversion revenue in the future. How would you recommend they achieve their goal using Smart Bidding?

Recommend your client add smart creatives like RSA to campaigns and ad groups.

Recommend your client use enhanced CPC, as these are the metrics of the future.

Recommend your client double down on lead generation efforts to drive new purchasers.

Recommend your client use historical purchase data and optimize toward lifetime value (LTV).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client has lots of repeat customers and would like your help reaching consumers who will drive the highest conversion revenue in the future. How would you recommend they achieve their goal using Smart Bidding?


Explanation: The selected answer is correct because recommending your client use historical purchase data and optimize toward lifetime value (LTV) with Smart Bidding helps focus on consumers who are likely to drive the highest conversion revenue in the future. By leveraging past purchase behavior, Smart Bidding can predict which customers will provide the most value over time and adjust bids to prioritize them. This strategy ensures that the client is not just targeting for immediate conversions, but also for long-term profitability by optimizing toward customers with higher lifetime value, driving sustainable growth.

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This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

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