Why is Smart Bidding a durable, privacy-safe solution?

It's an analytics tool that uses dozens of signals from how users interact with your website. It also enables segmenting users into value segments more effectively than rules-based segmentation.

It's a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction.

It's a creative practice that follows all the new best practices for improving ad creative, such as including setting rotation to optimize to conversion, adding all the relevant ad extensions.

It's an attribution model that values the downstream impact of generic keywords (automatically bids up generic keywords that drive a lot of brand conversions).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Why is Smart Bidding a durable, privacy-safe solution?


Explanation: The selected answer is correct because Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction. This allows Smart Bidding to adjust bids in real-time based on a variety of signals while respecting user privacy. It doesn't rely on third-party cookies or personal user data, making it a privacy-safe solution. By leveraging machine learning, Smart Bidding can maximize performance and drive results without compromising privacy, ensuring that campaigns are effective while adhering to privacy regulations.
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