Your client is eager to kick off their privacy strategy. What's one step your client can take today to get in front of ongoing privacy changes that are likely to affect the way data is collected?

Activate their data through complex manual systems, such as network-based remarketing.

Launch a program that tracks app-to-web behavior across all various OS devices.

Mitigate data loss by measuring data accurately through enhanced conversions.

Begin to develop robust third-party inventories with key ad network partners.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client is eager to kick off their privacy strategy. What’s one step your client can take today to get in front of ongoing privacy changes that are likely to affect the way data is collected?


Explanation: The selected answer is correct because mitigating data loss by measuring data accurately through enhanced conversions helps the client get ahead of privacy changes. Enhanced conversions improve the accuracy of conversion tracking by using first-party data, such as user-provided information, while respecting privacy regulations. This strategy ensures that even as third-party cookies and other tracking methods are phased out, the client can continue to gather valuable insights and measure the effectiveness of their campaigns in a privacy-compliant manner.
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