Which key levers would you recommend to strengthen user trust?

Security, usefulness, data collection, and cross-site identifiers

Transparency, control, personalization, and data collection

Control, usefulness, personalization, and cross-site identifiers

Transparency, security, control, and usefulness


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


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Explanation: Which key levers would you recommend to strengthen user trust?


Explanation: The selected answer is correct because by using conversion modeling, campaigns and bidding strategies will be better optimized, leading to better campaign results. Conversion modeling helps advertisers accurately measure the effectiveness of their marketing efforts, even when full visibility of user interactions is not possible due to privacy restrictions or data limitations. By analyzing available data and applying machine learning algorithms, conversion modeling can help refine targeting and bid adjustments, ultimately driving more efficient and higher-performing campaigns.

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