Which two Google tagging infrastructures help clients build durable first-party data?
Google Firestack
Consent Mode
Site-wide tagging
Engaged Conversions
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: Which two Google tagging infrastructures help clients build durable first-party data?
Explanation: The selected answers are correct because **Consent Mode** and **Site-wide tagging** are both key Google tagging infrastructures that help clients build durable first-party data. Consent Mode enables businesses to adjust data collection practices based on user consent choices, ensuring that data is gathered in compliance with privacy regulations. Site-wide tagging, on the other hand, ensures consistent and comprehensive tracking across all pages of a website, allowing for the collection of first-party data that is essential for personalized marketing and analytics. Together, these infrastructures help clients effectively manage and leverage first-party data in a privacy-safe manner.
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