Which two Google tagging infrastructures help clients build durable first-party data?
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Correct answer: Site-wide tagging, Consent Mode.
Why this is the answer
Sitewide tagging creates a measurement foundation by placing first-party cookies on the advertiser’s website. This helps preserve conversion signals from customer interactions across the site. Consent mode lets Google tags adjust behavior based on user consent choices for cookies or app identifiers. Together, these infrastructures support privacy-centric measurement using consented and durable first-party data.
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