What should a marketer do when a subset of conversions can’t be tied to ad interactions?

Don't buy impressions on browsers or device types where their ability to measure is declining.

Use conversion modeling to provide a more complete picture of their advertising performance.

Make daily changes to the Smart Bidding campaigns so they're not waiting long for the algorithm to learn and adjust.

Turn to partners who may be able to fill the gaps via fingerprinting and alternative ID solutions.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What should a marketer do when a subset of conversions can’t be tied to ad interactions?


Explanation: The selected answer is correct because **using conversion modeling provides a more complete picture of advertising performance** when a subset of conversions can't be tied to ad interactions. Conversion modeling leverages machine learning and available data to estimate the impact of advertising efforts, even when direct measurement is not possible. This method helps marketers understand the true effectiveness of their campaigns by filling in the gaps and offering insights based on aggregated data and predictive models, ensuring more accurate performance tracking in a privacy-safe manner.
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