What should a marketer do when a subset of conversions can’t be tied to ad interactions?
Choose an answer
Tap an option to check your answer.
Correct answer: Use conversion modeling to provide a more complete picture of their advertising performance..
Why this is the answer
Conversion modeling estimates conversions that cannot be directly observed due to privacy restrictions, technical limitations, or consent choices. It uses available, privacy-safe signals to fill measurement gaps without identifying individual users. This gives advertisers a more complete view of performance when some conversion paths are not visible. The modeled data can also support better optimization in Google Ads.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed