An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location.What should its marketing team establish as a goal when creating its Performance Max campaign?

Website traffic

Local store visits and promotions

Product and brand consideration

Brand awareness and reach


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


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Explanation: An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location.What should its marketing team establish as a goal when creating its Performance Max campaign?


Explanation: The correct answer is **Local store visits and promotions**. For an art supplies store targeting a local student population, driving more customer visits to its physical location is crucial for business success. Therefore, establishing local store visits and promotions as the goal for the Performance Max campaign aligns directly with the store's objective. By focusing on local store visits, the marketing team can leverage Google's AI-powered solutions to reach potential customers who are in close proximity to the store's location, increasing the likelihood of attracting foot traffic from the target demographic. Additionally, incorporating promotions into the campaign goal can further incentivize potential customers to visit the store, as they may be more inclined to take action if presented with special offers or discounts. Overall, prioritizing local store visits and promotions as the campaign goal ensures that the marketing efforts are effectively tailored to drive tangible business outcomes for the art supplies store.

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