GeneralPrivacy for Agencies and Partners Certification·EN·Updated 11 Jul 2026
What's a main benefit of linking Google Analytics and Google Ads?
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Correct answer: You can use the event data you capture for app install and conversion tracking..
Why this is the answer
Linking Google Analytics 4 with Google Ads makes Analytics property data available for advertising measurement and activation. Advertisers can create Google Ads conversions from Analytics key events . This supports app and web conversion measurement using events already captured in Analytics. The link also helps align reporting and optimization across both products.