What's a recommended way to build a privacy-safe, full-funnel marketing strategy?

Create an efficient set of bottom-of-the-funnel tactics to maximize ROAS.

Build a full-funnel strategy as recommended, then pare it down by removing the most inefficient tactics.

Create a hypothesis strategy that will activate the tactics no matter which funnel you start from.

Start with a few mid-funnel tactics that will lead users to the lower funnel.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The selected answer is correct because **building a full-funnel strategy as recommended, then paring it down by removing the most inefficient tactics** is an effective way to create a privacy-safe, full-funnel marketing strategy. By starting with a comprehensive approach that covers all stages of the funnel, advertisers can ensure that their strategy is robust and reaches potential customers at various touchpoints. Once the full-funnel strategy is in place, analyzing and optimizing performance allows marketers to refine the approach by eliminating less effective tactics, ensuring that the strategy remains efficient and privacy-compliant.
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