A customer wants to test cookieless geo-experiments. What's one of its benefits?

It's easy to implement and execute.

It doesn't rely on cross-site tracking for data.

It requires user-level data for experimentation.

It's a good fit for most clients to get quick results.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A customer wants to test cookieless geo-experiments. What’s one of its benefits?


Explanation: The selected answer is correct because **it doesn't rely on cross-site tracking for data**. Cookieless geo-experiments are designed to respect user privacy by not using cross-site tracking, which is often dependent on third-party cookies. This approach helps advertisers test campaigns and measure their effectiveness in a privacy-compliant manner, without relying on invasive tracking methods. By eliminating the need for cross-site tracking, these experiments can still provide valuable insights while adhering to privacy regulations like GDPR and CCPA.
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