What tool within Google Analytics 4 enables advertisers to model user journeys in the absence of observed data?

Consent Mode

Google Tag Manager

Private mode

Enhanced conversions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What tool within Google Analytics 4 enables advertisers to model user journeys in the absence of observed data?


Explanation: The selected answer is correct because **Consent Mode** in Google Analytics 4 enables advertisers to model user journeys in the absence of observed data. This tool allows businesses to adjust their data collection based on users' consent choices, ensuring privacy compliance. When users do not provide consent for tracking, Consent Mode still enables the collection of aggregated data, which helps to model and estimate user behavior, filling in gaps and allowing for meaningful insights without violating user privacy. This ensures a more complete understanding of user journeys, even when direct tracking is not possible.

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