What's a best practice when building an account structure designed to improve the performance of AI-powered solutions?

Create as many campaigns as possible to achieve business goals.

Design campaigns around specific manual optimizaton levers.

Focus account structure on business goals, not channel silos.

Segment account structure by device and match type to customize creative.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?


Explanation: The correct answer option is **'Focus account structure on business goals, not channel silos.'** When building an account structure intended to enhance the performance of AI-powered solutions, it's crucial to align the structure with overarching business objectives rather than channel-specific silos. AI-powered solutions, such as machine learning algorithms in advertising platforms, thrive on data and signals that reflect the broader goals of the business. By structuring accounts around business goals, marketers provide these algorithms with clear signals and direction, enabling them to optimize campaign performance more effectively. This approach also facilitates a holistic view of the customer journey across multiple channels, allowing for better attribution and optimization opportunities. Moreover, focusing on business goals encourages collaboration and alignment across different marketing channels, ensuring that resources are allocated efficiently to achieve the desired outcomes. Therefore, centering the account structure on business goals is a best practice that enables marketers to harness the full potential of AI-powered solutions and drive better performance in their advertising efforts.
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